Shoes from a fast-moving consumer goods evolve into a cultural symbol, an indelible contribution to Jordan shoes

     Magic finally covered the withdrawal of the mysterious objects in the red silk, the answer is in the midst of confusion under the flash to show off his extraordinary background. When the January 25, 23 on behalf of Jordan shoes proud to display in the shop window, all the pairs of shoes on this conjecture and expectations can be used a yardstick to measure the true, no matter whether离得远from a recent loss, In short, it has come to an overbearing high-profile - as Jordan himself.

     "Deification" has never been a commendatory term until he was found in Jordan. It is natural to accept and live a flesh and blood of God among us, and willingly for him to establish生祠, presented frenzied worship. When the god of basketball in 2003 finally decided to leave the Stadium of time, he still has left in a different way to take people's worship, it is his shoes.

     In a movement advocating the sky, the most important equipment is the shoe closest to the ground, because it determines your ability to shake off gravity. Therefore, Jordan shoes are known as "Air" Jordan, the most important props, as immortal from the whisk chain. Since 1984, the birth of the first double since Michael Jordan shoes, Jordan has been customary every year to replace their own boots, and a growing number of admirers have begun to follow the example of the habit, which makes Jordan shoes become significant. In a sense, Jordan shoes, Jordan has become close to the best way, in every admirer of it, he has the number of Jordan shoes, quality determines the level of the direct distance between himself and the proximity of God.

     This is the origin of the culture of Jordan shoes.

     Michael Jordan shoes

     People are always amazed at the Jordan Highlights in the performance of the court, the basketball is concerned, Jordan is an independent gene, he decided to separate some of the characteristics of the sport. This gene will never be able to be copied, but it will be through various means of transmission from generation to generation. However, when you want to relive the history of this time, you can choose text, image or video information, as well as Jordan shoes.

     Jordan has more than one occasion said: "The shoes are part of my clothing is a part of my personality." We can use "Michael Jordan Shoes," to refer to Michael Jordan, or call him the shoes, and sometimes it was both one of. Jordan and the special relationship between this kind of shoes, can not be formed, which is 23 pairs of shoes with different styles repeated collision of the nerve cells of our results. Jordan with an elegant and complex movements and six championship rings this time and again to deepen our memories of 23 pairs of shoes. "Year after year, Jordan shoes, constantly changing, but all had the shoes on my behalf." Jordan said.

     In fact, the first Jordan shoe was considered a huge gamble. Jordan Young in 1984 entered the NBA, he was considered to have a long-term future of a new star. At this time, another giant Nike is facing a crisis, in 1983 more than short-term Adi after the number one brand in the world, Nike's sales in 1984 fell sharply, they need to do to restore this momentum.

     They chose a young Michael Jordan. At that time, the media published a startling message: Nike, Inc. will provide 1.25 million U.S. dollars, the purchase of an NBA rookie of the 5-year "right shoes." Nike chose to "air" for the series of shoes named after Michael Jordan, "trapeze" became representative of Jordan said.

     The charm of one of history is that when you turn around and look at its time, you will find some later events go down in history, the origin is a misunderstanding. When Nike designed for Michael Jordan shoes, Jordan, when the first generation, whether it is Jordan himself or his teammates, and the Union can not accept such a design. At the same time, set the three colors of red black and white all in one, at that time seen as a grandiose design. NBA at the time the color of the shoes have special restrictions, they do not allow a pair of shoes at the same time a lot of bright garish colors, the Union calls on Jordan to fight for every game have to pay a fine match, this time a very generous offer Nike and took out the money.