1, Nike, Inc. since 1986 stock returns at an average annual growth rate of 47 percent, in the 1986-1996 period, the "Fortune" magazine from the company in the United States in 1000, the company within the top 10. What is their secret? In-depth study the idea of the company will find that敢冒risks, to break the conventional, unconventional is an important reason for a miracle. "Fortune" magazine, senior research fellow Gary • Hamel said, instrumental music from the impetus for innovation and innovative thinking, business innovation is a change in the existing competition in the core industries, as well as the ability to create new industries. This will be a fundamental under a global enterprise competitive advantage. In an increasingly nonlinear world, only non-linear strategies in order to create a huge new wealth.

2, continuous reform and innovation, the implementation of the new marketing strategy is a magic weapon for winning the Nike, but also to all industries and enterprises of the magic weapon to win. Over the past ten years, although some large companies have created tremendous wealth, but these Nike corporate culture and image of the constant innovation of the company is a huge difference. When the old-fashioned department store company to focus on improving the supply chain and production line for a large number of marginal expansion, innovative companies in the creation of new products and retail concepts. April 1995 to April 1996 period, and the Internet-related companies the total amount of its capital from nearly zero to nearly 10 billion U.S. dollars for two years.

3, the building of corporate culture must pay attention to their own personality, to develop their own personality. Must fully develop their own unique personality characteristics and to establish good at seizing opportunities to implement new ideas and cultural innovation.